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Decred India Community PRE-PROPOSALNew User Education, Content + Translations, PR + Social
The Decred India Project is a new-user education & awareness campaign designed help Decred make rapid inroads in the Indian subcontinent and significantly expand Decred’s global footprint.
Through a powerful combination of High-Quality Video Content Creation, Social + PR and Regional Translations, we aim to seed a passionate group of early adopters in India who can in turn become Decred ambassadors.
India accounts for nearly 10% of the global crypto trading volume and consists of nearly 1/6th of the world’s population with fast rising mobile connectivity. India also receives the highest amount of remittances in the world ($80Bn) and has a massive pool of Remote Developers making India an ideal ground for innovation in crypto-use cases.
Additionally, India is on the cusp of announcing regulations for the crypto, which has the potential to increase trading volumes manifold.
Despite many such favourable macro-indicators, the Indian Subcontinent has largely been under the radar for most Blockchain projects. India has a growing community of blockchain Enthusiasts, Developers and Traders. Through this campaign, we hope to lay the foundation for a building a strong Decred Community in India and help Decred expand.
Due an eclectic combination of economic factors & technology trends, the Indian Subcontinent (India+ Neighbouring Countries) holds immense promise for establishing genuine use cases for Decred.
Here are some interesting facts which make India an attractive market for Decred :
a) India is the World’s largest Remittance market ($80 Billion/Yr).
b) India has amongst the largest communities of Developers, receiving payments for their work through global remittance systems like SWIFT, Paypal and Western Union .
c) India has nearly 500 Million Mobile Users with access to 4G data plans starting at $2/Month.d) In 2016, a controversial fiscal reform demonetized 85% of the currency overnight. While this initially led to widespread panic, this reform gave a boost to digital payments in the country. Additionally, business relying on Digital payments Uber, Amazon & Paytm are scaling rapidly.
e) Indians cumulatively are the world’s largest holders of Gold. As crypto awareness rises across the world, it is possible that crypto starts making making a small dent in the “storage of value” market.
f) India is on the cusp of regulating the blockchain industry with the Supreme Court of India directing the Governments to frame rules for the regulation of the crypto industry. This can be a major step forward for the entire ecosystem.
A large number of users who will engage with our campaign will be learning about Blockchain technology for the first time, giving us the opportunity to capture mindspace early. While a small community of users in India have heard about Bitcoin, there is very little understanding of the governance issues that plague it. Our project in due course will also go on to highlight ways in which Decred is a much more robust technology thus deserving of consumer faith.
This integrated community proposal has five major deliverables : Content+Translations, Content Distribution, Local PR and anActionable Report. Here are some more details about our proposed project.
a) Creating High-quality Video content about Decred
As part of this project, we will create 2 high quality Animated videos about Decred, targeted at first time users. All these videos will be also be made available in Hindi (330M Speakers) , Bengali (261M Speakers) besides English, making a total of 6 videos available to different segments of users.
VIDEO 1 : Explaining the basics of Blockchain technology to new users using Decred as an example.
VIDEO 2 : Introducing Decred to the audience in a simple and engaging manner.
Here is an example of some content we have created previously for the Dash Blockchain.
b) Multi Channel Digital Marketing efforts to reach out to a set of passionate early adopters
To ensure the content is widely seen, we will run a small marketing campaign on Youtube and Facebook to attract a set of early adopters and establish a strong social media presence across multiple languages across channels like Facebook & Twitter relevant to the Indian Subcontinent.
c) Interface with local vernacular media for traditional coverage
While global PR is great, the best way to reach audiences is to get coverage on media that the average user reads. We will be reaching to different publications in India and sharing details about the Decred India initiative and our developed content as is necessary.
d) Action Plan : Report
At the end of the project, the project will present the Decred Community with an actionable report on our work and ways to further scale up in the Indian Market. This report based on our experience in India will likely provides insights into marketing for developing countries.
The project cost is estimated at 300 DCMonth and will be executed over 3 months. Here is a brief breakdown of costs.
300 DCR x 3 Months
Blocknext is a boutique marketing focused firm passionate about promoting the use of Blockchain technology to new users. We specialize in Growth engineering and our team comprises of experienced marketers, developers and graphic designers.
Our Founder, Gaurav Gupta is a Marketing Technologist, specialising in making marketing more effective through Lean acquisition at scale, simplifying on-boarding processes, Funnel optimisation and Marketing automation.He has led marketing for internet businesses like :
Squads.Com(Amsterdam, Remote Top Talent Freelancing Teams)
Labster.Com (Swiss Education Virtual Reality Business, Raised $13M)
Bridallive.Com (Atlanta, #1 Solution for Bridal Shop Management).
He has worked with businesses in industries such as SAAS, Virtual Reality Education, Agile Software Development across China, India, US, Latin America, and the Netherlands.As a Marketing Technology Consultant for Philips (on contract through Squads.Com), Gaurav led an in-depth Market research and Analysis project for a consumer healthcare product in China.
He has worked with businesses in different sectors like SAAS, Virtual Reality Education across China, US, Australia, Netherlands and India.
He offers an alternate approach to marketing and usability for Technology Products, side-stepping the need for large marketing spends to increase product adoption.
This Project will begin on receiving the approval of the Decred Community and will be executed within the next 90 Days.
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